In this digital age – most traditional forms of advertising are considered outdated and dying. Older digital channels, like display ads and email marketing, fall into that dinosaur category as well. However, there is one form of advertising that has managed to withstand the test of time – promotional products.
- Promotional products increase positive associations with companies. In fact, according to the 2016 ASI Ad Impressions study, “85 percent of people surveyed remembered the name of the company that gave them a promotional item. On top of that, consumers were found to be 2.5 times as likely to hold a positive impression of a company that gave them a promotional product, versus a company that showed them a digital ad,” writes Johansson for Entrepreneur.
- Promotional products do not create the same negative associations with brands that digital ads can. The negative effects of disruptive ads have been studied, and most successful brands are careful about how digital ads are utilized. Websites that show ads, like Facebook, also try to integrate them better to avoid annoying users, but this also may make them easier to ignore.
- Promotional products have staying power, unlike digital ads. Studies have shown that people keep promotional products for an average of eight months. That means your advertisement is sitting in front of someone longer than a simple PPC ad or pop-up on a website.
For the brand recognition they can build and the long-term impressions they provide, promotional products are worth the investment. While they may not be as cost-effective as digital advertising, they can bring unique benefits into your marketing mix.